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Toy Graphic Designer

What Kids Want

May 2015 - Jun 2020 (5 years 1 month) • Northridge, CA

 

• Create artwork labels using brand style guides from clients such as

   Disney, Universal Studios, Marvel Entertainment, Dreamworks,

   Nickelodeon, and Mattel.

• Work on new product designs and die lines for artwork.

• Illustrate custom artwork for products.

• Professional photography of products and packaging.

• Photo editing images of products, packaging, and lifestyle shots.

• Preparation of formal product presentations for potential clients,

   including mock ups of conceptual packages.

• Assist sales team with Powerpoint presentation slides and

  product boards.

• Help develop and organise company server.

• Develop new packaging concepts.

• Quality Control review of factory received samples.

 

 

Senior Graphic Designer and Illustrator

The Learning Journey International

September 2007 – April 2015 (7 years 8 months) • Phoenix, AZ

 

• Research, conceptualize, and sketch new toy products, graphics, and

   packaging ideas.
• Digitally render concepts of products and packaging.
• Illustrate characters, objects, and scenes for puzzles, cards, games,

   and electronic toys.
• Create marketing brochures and magazine advertisements, including

   original graphics and illustrations.
• Preparation of formal product presentations for potential clients,

   including mock ups of conceptual packages.

• Manage annual catalog design establishing organization and

   consistency.
• Design and sculpt models of products utilizing digital 3D software.
• Create, design, and update packaging for new and existing products.
• Professional photography of products, packaging, and child models.
• Digital photo and image manipulation of products and child models.
• Organization and maintenance of company’s brand, style guide

   standards, image library, and base templates for the design team to

   access.
• Quality Control review and monitoring of new product line packaging.
• Leading art department annual brainstorming meeting.
• Building showroom and setting up merchandise at trade shows.

 

 

Toy Design Internship, Winx Club

Mattel Inc.

May 2006 – August 2006 (4 months) • El Segundo, CA

 

• Design dolls, play sets, and vehicles for the main girl's spring line.
• Participation in the redesign of a fresher, more vibrant spring line.
• Management of logistical details for freelance vendors, including

   material management and development and attainment of goals and

   objectives.
• Research, design, and develop many concepts in order to find the

   most creative solutions for project objectives.
• Optimization of product presentation for company’s annual product

   reveal.

 

 

Freelance Artist and Designer

Freelance / Graphic Design Services

January 2002 – September 2007 (5 years 9 months)

 

• Designed corporate logos for local start-up companies.
• Created brochures, invitations, and informational press pieces for

   various organizations.
• Commission based art including custom drawings, photography,

   paintings, costume design, and product testing.